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Client Attraction Blog

Practical guides to making your value clear, building stronger offers and helping the right clients choose you.

Positioning & Messaging

Make it clear who you help, what changes for your clients and why your approach fits. Explore practical guides to positioning, service descriptions and communicating your value. Start here: How to Communicate Your Value Proposition as a Solopreneur

Consultant discussing how to attract premium clients with a prospective client at a desk.

How To Attract Premium Clients As A Consultant

If you want to attract premium clients as a consultant, make your value clear. Show the problem you solve, why your approach fits and how the right clients can take the next step.
Solo consultant reviewing how to communicate your value proposition as a solopreneur on a printed positioning statement

How to Communicate Your Value Proposition as a Solopreneur

If you are unsure how to communicate your value proposition as a solopreneur, the problem may not be your service. It may be that the right clients cannot see the change or why your approach fits.
how to describe what you do as a coach

How to Describe What You Do as a Coach (5-Step Formula That Works)

Struggling to explain your coaching business? Use this 5-step formula to describe what you do so clearly that ideal clients immediately say "I need that." Includes before-and-after examples.
The 7-Step Client Attraction Shortcut workbook and One-Page Client Attraction Map by Thom Bouman.

THE NEXT STEP

Make your value obvious sooner

The 7-Step Client Attraction Shortcut helps you identify and correct the hidden signals that make a good business harder to understand than it needs to be.

Instant access · Starting at $17 · 30-day guarantee