Skip to content
Solo consultant reviewing how to communicate your value proposition as a solopreneur on a printed positioning statement

How to Communicate Your Value Proposition as a Solopreneur

If you are unsure how to communicate your value proposition as a solopreneur, the problem may not be your service. It may be that the right clients cannot see the change or why your approach fits.
How to create a coaching package that is easier to buy

How to Create a Coaching Package That Is Easier to Buy

If you are wondering how to create a coaching package that is easier to buy, start with one clear transformation. A clear structure helps clients understand the route and choose the next step.
Female coach asking “why am I not getting coaching clients?” while reviewing her business on a laptop in her coaching studio.

Why Am I Not Getting Coaching Clients? 7 Reasons

If you are asking, “why am I not getting coaching clients?”, the problem may not be your coaching. It may be that your business is unclear, difficult to trust, or too difficult to choose.
Health coach reviewing a client attraction strategy for health coaches on a laptop

Client Attraction Strategy for Health Coaches (5 Steps)

Struggling to attract health coaching clients? These five practical steps show you how to clarify your positioning, prove your value, and get chosen by the right clients without posting more or lowering your rates.
Thom Bouman explaining on a whiteboard how price resistance can start before a proposal

Price Resistance: The Sale Starts Before the Proposal

See why price resistance before the proposal often starts with unclear positioning, and learn what to clarify so prospects understand your value before they compare your services on price or request a quote.
Freelancer in a design studio reviewing a value-based strategy for how to stop competing on price as a freelancer

How to Stop Competing on Price as a Freelancer (7 Shifts That Work)

Not sure how to stop competing on price as a freelancer? Use these 7 positioning shifts to attract clients who choose you for value, not the lowest rate.
how to describe what you do as a coach

How to Describe What You Do as a Coach (5-Step Formula That Works)

Struggling to explain your coaching business? Use this 5-step formula to describe what you do so clearly that ideal clients immediately say "I need that." Includes before-and-after examples.
Sophie's message: Same offer. Same price. Better clients. WTF changed?

Same Offer Same Price Better Clients

See how one service business started attracting better clients by clarifying the role of each offer and making the right next step easier to recognize—without changing the services, adding extras, or lowering prices.
The 7-Step Client Attraction Shortcut workbook and One-Page Client Attraction Map by Thom Bouman.

THE NEXT STEP

Make your value obvious sooner

The 7-Step Client Attraction Shortcut helps you identify and correct the hidden signals that make a good business harder to understand than it needs to be.

Instant access · Starting at $17 · 30-day guarantee